Lawrence Sherman

Lawrence Sherman is currently Senior Vice President, Educational Strategy at Prova Education, an affiliate of Omnia Education, an ACCME-accredited provider. Prova education designs, develops and implements strategic continuing medical education initiatives globally that are based on comprehensive needs assessments, utilize methodologies designed to help learners improve patient outcomes, and that are evaluated using a variety of outcomes measures. Lawrence has collaborated with other accredited and non-accredited providers, content delivery experts, and academic institutions to insure that the educational activities developed are of the highest quality and reach the largest possible audience.

In his role at Prova Education, Lawrence is tasked with the challenge of overseeing all account management, client service, clinical and editorial staff for activities that he designs and develops. In addition, Lawrence works closely with the faculty of the educational activities that he develops to insure that the materials developed are scientifically rigorous and that the content is compelling. He also helps to forge partnerships with organizations and associations that require Continuing Medical Education or Continuing Professional Development (CME or CPD) certification for activities that they are developing.

Lawrence often moderates consensus panels and curriculum development meetings and also leads the podium skills training sessions during speaker training meetings.

Having been involved in medical education for over 15 years, Lawrence has worked for a number of other medical education organizations, including Jobson Education, Health Science Communications, Physicians World Communications Group, CoMed Communication/Vox Medica, and Strategic Implications International.

In January 2007, Lawrence was named a Fellow of the Alliance for Continuing Medical Education (FACME); Lawrence is a frequent presenter at their annual conference. Additionally, he has served on the Alliance Professional Development Coordinating Committee and on the 2007 and 2008 Annual Conference Working Group. He served as the Leader of the Medical Education and Communications Company Alliance (MECCA) within the Alliance from 2003 until 2005.

In addition, Lawrence is a past member of the Board of Directors of the North American Association of Medical Education and Communications Companies (NAAMECC), and has served as an appointed member of the Professional Education Committee of the American Heart Association.

Lawrence is Certified Instructor Coordinator, Emergency Medicine Institute at the Center for Learning and Innovation of the North Shore-Long Island Jewish Health System in Long Island, NY.

Lastly, Lawrence frequently lectures around the world on topics including:
- roles of social networking in CME
- regulations and guidelines in CME
- international/global CME and CPD
- key opinion leader development
- outcomes measurements in CME
- the use of emerging technologies in medical education
- strategic medical education.

Having once been a stand-up comedian in New York, his lectures and presentations tend to combine humor, compelling content, and audience involvement.

His undergraduate and medical education was in New York and has had additional training in professional medical writing, pharmaceutical marketing, and adult education.

You can follow Lawrence on Twitter

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